For the last century, culture and news were built around the Institution—the newspaper, the publisher, the studio. The internet and social media shifted the focus to the Person—the influencer, the blogger, the creator.
We believe the next logical and most powerful evolution is to focus on the Story itself.
At Inhouse Financial, we have built an entirely new model to make this possible. We call it the StoryCo.
What is a StoryCo?
A StoryCo is a dedicated, standalone company built around a single, impactful creative work. Think of it like a specialized biotech venture, where capital and expertise are assembled to bring one promising drug—or one vital story—to the world.
Each StoryCo is a legally distinct, special-purpose LLC that holds all the assets of a single project: its intellectual property, its production budget, and its future commercial rights. This allows us to fund groundbreaking investigative journalism, deeply researched documentary films, and other thought-provoking narratives with the seriousness and structure they deserve.
How It Works: A New Architecture for Creativity
This isn't just about pooling funds; it's about creating a professional, transparent, and equitable ecosystem for a new creative middle class to thrive. Projects are greenlit by an independent editorial institute based on their journalistic or artistic merit, ensuring quality and integrity are always the first consideration. Funds are raised via a regulated private offering (Regulation D 506(c)) to accredited investors who understand both the risks and the potential of this new asset class.
Because each StoryCo is its own legal entity, its financial success or failure is completely isolated, protecting the parent company and the rest of the portfolio. Profits are distributed through a clear and auditable system: investors receive their capital back first, followed by a preferred return, with remaining profits shared fairly between the investors, the creators, and the producers.
Why This Structure?
By treating each story as a security, we bring a new level of professionalism, transparency, and accountability to the creative process. This structure makes it possible to create a meaningful new asset class for investors, to directly support the specific stories and art they believe in, and to unlock the long-term value of creative IP through professional rights management.
A Professional Ecosystem
InHouse Financial provides the full, end-to-end infrastructure to ensure each StoryCo is set up for success. That includes rigorous vetting, production oversight, strategic rights management, and transparent investor reporting.
The Future of Funding Impactful Work
We believe the StoryCo model represents a significant step forward in how vital stories are told and how meaningful art is made. It bridges the gap between traditional philanthropy and venture capital, creating a sustainable, market-based engine for the work that matters most.
This is the beginning of a new chapter. We invite you to follow our journey.