InHouse Pilot
WE ARE A BLOG SITE WITH A MARKET

Welcome to the cactus-lined frontier. Where pioneers stake their claim. Chart your course—you need to read.


Every so often, an idea reshapes your perspective. This series of articles invites you to lean in and confront the hidden forces behind today’s media economy.

No sales pitch—just an honest step toward understanding how supporting stories could mean more than applause. Take a moment; we are confident your curiosity will bloom here.

A ten-minute read could redefine how you think about backing creative work, and why your understanding matters as much as your support.

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Drama!

What if Your Story's Success Was Truly Your Own?

What if Your Story's Success Was Truly Your Own?

If you talk to creators, you quickly realize that money, while necessary, is often only part of the equation. If it were just about the paycheck, the creative landscape would likely look very different. So, what else is going on? What are those deeper currents that push someone to spend months researching an exposé, pour their soul into a novel, or strive to capture a perfect image?

What is a Story-Stock?

What is a Story-Stock?

What if supporting a creative project meant owning a piece of its success? We introduce "Story-Stocks," a new concept aiming to revolutionize creator funding.


Every so often, an idea reshapes your perspective. This series of articles invites you to lean in and confront the hidden forces behind today’s media economy.

No sales pitch—just an honest step toward understanding how supporting stories could mean more than applause. Take a moment; we are confident your curiosity will bloom here.

A ten-minute read could redefine how you think about backing creative work, and why your understanding matters as much as your support.


Sign up today—unless you'd rather stand on the riverbank while everyone else's steamboat of opportunity pulls away.

Funding Revolution or Financializing Art?

Funding Revolution or Financializing Art?

Let's be honest, the idea of "securitizing creativity" also raises immediate and important questions. Does putting an investment price tag on a piece of journalism or art risk reducing its intrinsic cultural or civic value to mere financial potential?

1 - There Is A Better Way To Tell Stories

1 - There Is A Better Way To Tell Stories

This article lets the proverbial cat out of the bag. Discusses the key problem and most importantly, it offers a solution. We confront the elephant in the room and go over the mechanics of the creative economy. This is the logical first step to a proposed paradigm shift. A true new way to look at things.

The Long Game

The Long Game

Immediate wins fade fast. At InHouse Journal, we’re building with patient capital—an ecosystem where trust, community, and lasting impact guide how journalism and creative work are funded. Discover our vision for systemic change.

5 - More Than a Transaction: The Ecosystem Fueling Story-Stocks

5 -  More Than a Transaction: The Ecosystem Fueling Story-Stocks

Now, let's be realistic. Building a platform that seamlessly handles regulated investments in creative projects, tracks content-specific revenue, manages payouts, fosters community, and maintains high editorial standards is incredibly complex. Let's explore it together.

4 - The Anatomy of a Story-Stock: From Bright Idea to Shared Success

4 - The Anatomy of a Story-Stock: From Bright Idea to Shared Success

Does the direct subscription model solve every challenge, especially for funding ambitious, time-consuming, or costly creative work? What about deep investigative journalism that takes months? Or intricate narrative art projects? Or consistent, professional reporting covering our own Austin neighborhoods?

2 - Real Solutions for Creator Funding & Media Sustainability

2 - Real Solutions for Creator Funding & Media Sustainability

A glimpse at the next evolution of creator funding: moving beyond fixed perks to models that let backers share in a work’s success—offering real upside, liquidity, and aligned incentives for high-impact projects.


Register now—the stories you shape today become the world you'll read tomorrow. IHN